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Marketing-Cloud-Email-Specialist Test Discount | Marketing-Cloud-Email-Specialist Prep Guide

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q118-Q123):

NEW QUESTION # 118
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
B. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
C. In the step with the two SQL activities, place a wait step between them.

Answer: A

Explanation:
If you want to ensure the exclusion is updated before the audience query runs, you should place the audience SQL Query Activity in a step after the exclusion SQL Query Activity. This way, the exclusion query will run first and update the data extension with the subscribers who should be excluded from the send. Then, the audience query will run and pull the subscribers who meet the criteria for the send, excluding those who were filtered out by the previous query. Placing a wait step between them or placing them in the same step will not guarantee that they will run in the correct order. You can learn more about this in the [Automation Studio Basics] module on Trailhead.

NEW QUESTION # 119
Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup?

A. Triggered Automation
B. Wait Activity
C. Scheduled Automation

Answer: A

Explanation:
Explanation
Triggered Automation is a feature that allows marketers to run an automation when a file is dropped into a specified location, such as an FTP folder or Enhanced FTP folder. Triggered Automation can accommodate the setup of NTO's third-party point-of-sale software that sends order information in batches of large files at varying times throughout the day. [Source: Trailhead]

NEW QUESTION # 120
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?

A. Full-width lifestyle imagery featuring attractive people
B. Personalized imagery influenced by subscriber preferences
C. Images of products that the customer has previously purchased
D. Content focused on winter sports items for holiday shopping

Answer: B

NEW QUESTION # 121
What is the number one trend being seen in the email marketing space? (Choose 2)

A. More and more people are subscribing to email marketing.
B. People like email marketing b/c they can choose what they subscribe to.
C. Between 40-60% of consumers are reading email on their smart phones.
D. Redesigning email to improve click-through rates on a mobile device.

Answer: C,D

NEW QUESTION # 122
NTO wants to create a dynamic welcome series to make each email more relevant to its subscribers the 2nd email in the series should send customers down a predetermined path based on click activity within the first email. Which journey builder activity should be used?

A. builder split
B. decision split
C. filter activity
D. engagement split

Answer: D

NEW QUESTION # 123
......

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